The bi-annual forum Trade Promotion Organization World Conference held in Morocco this year brought business leaders together to discuss the future of trade in today’s fast changing world.
“The aim of this conference is to strengthen the role of trade organizations to boost and develop the exports and investments in all countries, especially in Africa, because they are the link in between the government strategies and between the private sector”, stated Zahra Maafiri, chief executive officer, Maroc Export.
This forum is a unique opportunity for global business leaders to share their experiences and take concrete steps to improve trade relations. It provides crucial support to firms struggling to swim in the digital waters.
“Logistics, distribution, payment system, taxation all this package, the international trade center will be putting together in order to help SMEs in the poorest countries and the most far away destinations to connect with the international market”, said Arancha González, executive director of the International Trade Center.
Participants have agreed on the importance of the transition to digital in the global business environment in the future. The most prominent challenge is to accelerate the development of the e-commerce sector and facilitate digital activities for SMEs, especially in the African continent.
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